|
The rise of digital content continues to put unprecedented
pressure on media firms as the value of their traditional
business models is eroded. A growing expectation among
consumers for free content, the fragmentation of traditional
markets and technological advances such as augmented reality
are just a handful of the challenges they need to address.
In November 2009, Oracle, in partnership with future trends
consultancy The Future Laboratory, launched Capitalising on
the Digital Age, which looked at a number of strategies that
media firms should consider in response to changing market
conditions and consumer preferences. The measures
recommended included gaining consumers’ trust, specialising
their offerings and gearing up for partnerships.
One year on, we wanted to discover how important media
companies judged these strategies to be along with their
ability to deliver on them. The findings are presented in
our 2010 report, State of Readiness, available for download here.
Twelve months after launching the study Capitalising on the
Digital Age, Oracle and The Future Laboratory also wanted to
determine the level of priority Communication Service Providers
accorded the measures described in that earlier report along
with their progress in delivering on them. Read the findings
now in our 2010 Report State of Readiness:
Communication Service Providers in Western and Eastern Europe..
|
